Why doubling your website's sales may be easier than it sounds:

Door Diego Nijboer gepost op December 6, 2021

What is your current conversion rate?

Five percent? Ten?

Don't know this?

A 5% conversion rate means that for every 20 visitors to your site, 19 visitors leave the website without buying anything.


In order to double the turnover of your website, you should therefore grow to a conversion percentage of 10%. Which comes down to:

2 out of 20 website visitors who make a purchase on your website.

Look at it another way: to double your conversion rate,

For example, you can improve your conversion rate in the following places:

  • Your ads by 19%;
  • Landing pages by 19%;
  • The shopping cart page with 19%; and
  • The checkout page with 19%.

(The figure here is 19%, not 25%, because each percentage growth outweighs past improvements.)

In this example we assume that the number of visitors will remain the same, but this can of course also grow!

Would you like to know more about Conversion Optimization?

Read about it here: What conversion optimization means.

Every bit helps

These numbers may sound daunting, but to increase your landing page conversion rate by, say, 19%:

Is just an improvement of 1.76% on ten aspects of your website page enough.

For example, these improvements could be:

  • The page title
  • Your introductory text
  • Your offer
  • Your guarantee
  • Your company's slogan
  • Photos or images
  • The color of a button
  • The background image

Measuring = Knowing

By getting a good insight into what your visitors do on your website, where they drop out and when they decide to buy something. Can we think of even better follow-up experiments that could yield something?

With conversion optimization we then test potential improvements, half of the visitors see the old version, and the other half of the visitors see a new version.

If it turns out that the new version shows a difference in purchases or quotation requests, we will implement that change. In order to then work towards an increasingly successful website.

Would you also like to get started with your Conversion Ratio? Schedule a meeting without any obligation to discuss the options for your website.

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

Diego Nijboer

Oprichter & Developer bij LightSpeed-IT
Wilt u op de hoogte blijven van de laatste tips en artikelen? Hier kunt u zich inschrijven voor de wekelijkse nieuwsbrief!

Deze artikelen vind u misschien ook interessant:

Wilt u samenwerken?

Vertel ons over uw wensen en wij laten u geheel vrijblijvend weten wat wij voor u kunnen betekenen.
Als u contact opneemt informeren wij u graag geheel vrijblijvend over de mogelijkheden.
laptop-phonerocketcodearrow-downlayers