Tips for more orders on your webshop

Door Diego Nijboer gepost op January 4, 2022

The aspects that lead to more orders on a webshop have to do with:

  • User Experience (Making it as easy as possible to use the website and order something.)
  • Trust (If your website visitors don't trust the company or website, they won't place an order.)
  • Clarity in terms and conditions (A potential customer wants to know before he orders where he stands after he possibly buys something.)

Sales heading in the header menu

Our conversion optimization tests have shown that the conversion rate increases as soon as customers can access the offers via the menu.

Would you like to know more about conversion optimization? Read here what Conversion optimization is.

Encourage a review after purchase

Research has shown that 80% of people trust a review just as much as a personal recommendation from acquaintances or friends.

Reviews provide social proof and can help a potential customer make the decision to buy the product.

Warranty page

One of the things that gives confidence in the company and the website is a page that states what kind of warranty the customer has after buying a product.

Show recently viewed products below the product

According to the results of our useability test, it should be available on every page of the website so that the user can easily find previously viewed products.

Often a potential customer will look around for other products before they know what they want to buy.

The possibility to order quickly

The fewer steps it takes to make a purchase, the more people will buy the product.

It is best to give customers the option to order in one click.

Another way to help customers place an order faster is to offer the option to save the address so that it doesn't have to be re-entered for the next order.

Interesting offers

If you have promotions or offers, it is good to show them in several places on the website.

A wish list or save it for later functionality

If you have a website with registered customers, it is good to ensure that customers can save products for later. In this way you make it easy for the customer to find a product.

Show related products below the product

If the product has accessories, or additional components that can be purchased separately, you can list them in a "Related Products" or "Frequently Bought Together" box.

Show the delivery times & delivery costs clearly

Our test proves that the website delivery methods, delivery costs and delivery times ensure a good user experience.

The less the website visitor has to search for this, the better.


Are you curious about more general tips for website improvements? Download the website improvement checklist for free here!

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

How to ensure that website visitors stay longer on your website

Door Diego Nijboer gepost op December 21, 2021

Why it is beneficial if website visitors stay longer on your website

The chance of conversion increases the longer the potential customer stays on your website:

They read more about your business and the things you offer.

You will have more time to convince website visitors through your website to buy something, to purchase a service, or to contact them.

Tips so that website visitors stay longer on the website

The website loading time

A study by Google has shown that for every second a website takes to load, you lose up to 20% of website visitors.

So it is very important to minimize the loading time of your website as much as possible.

Provide enough valuable content

One of the reasons that a visitor wants to leave the website is that he or she has checked whether all available and relevant information has already been seen.

If you have interesting content on your website that appeals to the visitor, there is a greater chance that this potential customer will click through to other pages on your website.

Call to Actions after posting the content

The best time to ask your visitors to take action is right after they've read a blog post. This is a way to keep visitors on your website.

Readers tend to leave your site once they find the information they are looking for. But with an appropriate call-to-action (CTA), you can give them a reason to stay on your website, or stay in touch through an email newsletter.

Make sure your website is visually appealing

A website with a bad design has a deterrent effect, while a website with a clear and beautiful design has the opposite effect.

The moment the website looks good, the customer will be more curious about what the rest of the website looks like.

Make sure the usability of your website is good

The last thing you want is for your website visitor to be frustrated while using your website.

By focusing on user-friendliness, you make it as easy as possible for the visitor to:

  • To find what the person is looking for
  • To purchase a service
  • Make a purchase
  • To contact

These are all actions that can lead to becoming a customer of yours, so ensure as few barriers as possible on the website to increase the conversion percentage!

Don't make the website pages too long or too short

If the page is too long, people will not read everything or there will be information that is not relevant to the website visitor at that time.

If the page is too short, the website page can be experienced as incomplete or unclear.

Depending on the content and subject, there is often a sweet spot of how long the page should be.

Tip: Did you know that with Conversion Optimization Tools you can gain insight into how far your visitors are scrolling?

Read more about Conversion Optimization here


Are you curious about our perspective on how you can ensure that your website visitors stay longer on your website? Schedule a meeting completely free of charge and without obligation!

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

The 7 Best Free Stock Photos Websites

Door Diego Nijboer gepost op November 18, 2021

What are stock photos?

  • A stock photo is a photo that has been taken to be used in other places, for example companies can use it on their website without having to take the photos themselves or hire a photographer.
  • There are many paid stock photos, but there are also many high quality stock photos available that are free to download.

Why you can't use every image on your website

Copyrights, licenses.


These are the best websites for free stock photos in 2021

1. Unsplash

There are tons of free stock photos available on Unsplash, lots of product images, and the photos are uploaded by professionals. The navigation and search function of the website also work very well, we usually quickly find a photo on this website that we want to use.

2. Pexels

At Pexels you can choose between many categories that give a certain feeling or have a certain atmosphere.

3. Pixabay

4. Stocksnap.io

5. Free images

6. Wallhaven

This website is more focused on Games and Digital Art, this website is a forum around photos that fall into this category.

7. Flickr

You must pay attention to whether the photo has a 'Public Domain Dedication' or 'Public Domain Mark' license on this website, otherwise you may not be able to use the photo commercially. (the link above points to the page with photos that are free to use.)

Bonus website:

Tineye Labs

Tineye labs is different from the other websites mentioned, because this website lets you search images based on color. Very useful if you want to stick to a certain color scheme on the website and want to find suitable images.

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

What can you do about spam and bad bots on your WordPress website?

Door Diego Nijboer gepost op October 17, 2021

What is a bone?

A bot is a script that is executed by a server or computer to automate certain tasks. They are often linked to the Internet to search and scan websites.

There is a distinction to be made between good bots and bad bots.

  • Examples of good bots are those of Google, which index your website and ensure that all pages appear on Google. Or a chatbot that answers the questions of website visitors.
  • Bad bots are very annoying, they lower the performance of your website, they post spam comments that you would rather not have, or they scan your website to find vulnerabilities.

If you can exclude bots, you don't have to worry about the security and speed of your website.

What can you do against bots?

Using Captchas with forms.

They probably look familiar, the 'I'm not a robot' box that you must tick, or the click on all images with a traffic light challenge.

These functionalities are incorporated in the forms of many websites so that bots cannot send spam and to exclude that everyone who fills in such a form is a user. These Captchas are designed to make it more difficult for bots to navigate the website automatically.

Nowadays there are also reCaptchas that are not visible on the website, but that use pieces of javascript code to score the visitor on the website based on how naturally they navigate the website.

Find more information about Captchas here

We recommend installing Hide My WP Ghost on the website

Some advantages that this WordPress plugin offers:

  • It hides all wordpress files and URLs so that bots cannot abuse them.
  • Protects against Brute Force attacks, because the login page is not accessible to the bots.
  • Scans for vulnerabilities that can be exploited by hackers.

The pro version of this plugin is included with all our hosting, maintenance & management subscriptions ! This way, in combination with a well-secured hosting, we keep the bots away from your website!

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

Things to think about when building a website

Door Diego Nijboer gepost op November 29, 2020

The purpose of the website

When a website is built with a purpose in mind, companies can set clearer goals that help them improve the entire planning process. Website projects can serve a variety of purposes, including driving traffic and improving communication between a brand and its target audience, educating people, or bringing in more customers.

Before developing a website, it is crucial to know the exact purpose of the website. Businesses also need to know the best way to set goals and create a website that fulfills this ultimate goal. These important things to consider will help them better understand the project's requirements and wants.

Web design and layout

The way a website is designed, in terms of user interface and user experience, psychologically influences the way people react to it. There is nothing better than a remarkable online user experience. When developing a website, a vital factor to keep in mind is to create an attractive design. Clean, unique, high-quality designs allow website visitors to focus on the valuable content and essence of the brand or company.

Typography

How the text looks has more influence on the website visitor than many people think. Texts that are extremely large or small can have an effect on viewers' reaction to them. Pay close attention to fonts and choose one that instantly appeals to the target audience without compromising the brand's purpose.

Safety

Many websites fall prey to hackers, either through ignorance or poor maintenance. Every website can fall victim to various threats, including malware and viruses, especially due to the latest technological advancements and constant updates that expose websites to many different risks.

Performance and speed

Even if websites have great content, visitors can be discouraged if they are slow due to feature errors. An optimized website that functions quickly can benefit from the following:

  • increase in returning visitors / customers
  • higher ranking in search results (which has an effect on traffic)
  • efficient mobile performance.

A fast website is therefore something that you as a website owner should definitely want.

Target group / target market

It is also important for companies to know their target market and customer requirements so that they can work on a website that meets their needs. For example, a website designed for fashion enthusiasts is completely different from a site built for tech professionals. A clear understanding of the market specifications will give a clearer idea of the web design, colors, style theme, layout, call to action and content strategy that will work.

SEO and important plugins

SEO (Search Engine Optimization) is one of the most important aspects of a website. Even with great content and other smooth functionalities, everything will be meaningless if the website doesn't get any visitors. Creating a website with clean SEO code makes it easier to be visible to the target audience.

Are you interested in a high quality website that ticks all the boxes? Please take a look at our separate Website Design and Development page .

LightSpeed-IT likes to think along with you, so contact us today!

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

Deze artikelen vind u misschien ook interessant:

laptop-phonerocketcodearrow-downlayers