How to ensure that website visitors stay longer on your website

Why it is beneficial if website visitors stay longer on your website

The chance of conversion increases the longer the potential customer stays on your website:

They read more about your business and the things you offer.

You will have more time to convince website visitors through your website to buy something, to purchase a service, or to contact them.

Tips so that website visitors stay longer on the website

The website loading time

A study by Google has shown that for every second a website takes to load, you lose up to 20% of website visitors.

So it is very important to minimize the loading time of your website as much as possible.

Provide enough valuable content

One of the reasons that a visitor wants to leave the website is that he or she has checked whether all available and relevant information has already been seen.

If you have interesting content on your website that appeals to the visitor, there is a greater chance that this potential customer will click through to other pages on your website.

Call to Actions after posting the content

The best time to ask your visitors to take action is right after they've read a blog post. This is a way to keep visitors on your website.

Readers tend to leave your site once they find the information they are looking for. But with an appropriate call-to-action (CTA), you can give them a reason to stay on your website, or stay in touch through an email newsletter.

Make sure your website is visually appealing

A website with a bad design has a deterrent effect, while a website with a clear and beautiful design has the opposite effect.

The moment the website looks good, the customer will be more curious about what the rest of the website looks like.

Make sure the usability of your website is good

The last thing you want is for your website visitor to be frustrated while using your website.

By focusing on user-friendliness, you make it as easy as possible for the visitor to:

These are all actions that can lead to becoming a customer of yours, so ensure as few barriers as possible on the website to increase the conversion percentage!

Don't make the website pages too long or too short

If the page is too long, people will not read everything or there will be information that is not relevant to the website visitor at that time.

If the page is too short, the website page can be experienced as incomplete or unclear.

Depending on the content and subject, there is often a sweet spot of how long the page should be.

Tip: Did you know that with Conversion Optimization Tools you can gain insight into how far your visitors are scrolling?

Read more about Conversion Optimization here


Are you curious about our perspective on how you can ensure that your website visitors stay longer on your website? Schedule a meeting completely free of charge and without obligation!

Is a website unsafe if many WordPress plugins are installed?

Having too many plugins installed is generally considered a bad habit. This is true in most cases. Plugins can be just like individual pieces of code, with the added benefit of being easy to disable and easy to update through updates.

The more plugins are installed, the more risk that one of them will pose a security risk. It is more about the quality of the plugins than the amount of plugins, one very bad plugin can have more influence on the performance and security of a website than 10 well-programmed plugins.

For example, this website has 45 plugins installed at the time of writing (many of which are extensions of a plugin), yet this website is very fast and secure.

It is also important that the plugins are regularly updated, both by the author of the plugin and the user who uses them. These updates can consist of new functionalities, optimizations or security improvements.

Outdated plugins or themes is the biggest cause of a hack, no less than 98% of the websites that are hacked were not properly up to date. ( Source: https://patchstack.com/website-hacking-statistics/ )

Are you curious about my opinion about a specific plugin, don't hesitate to ask me! Or schedule a meeting without any obligation.

What can you do about spam and bad bots on your WordPress website?

What is a bone?

A bot is a script that is executed by a server or computer to automate certain tasks. They are often linked to the Internet to search and scan websites.

There is a distinction to be made between good bots and bad bots.

If you can exclude bots, you don't have to worry about the security and speed of your website.

What can you do against bots?

Using Captchas with forms.

They probably look familiar, the 'I'm not a robot' box that you must tick, or the click on all images with a traffic light challenge.

These functionalities are incorporated in the forms of many websites so that bots cannot send spam and to exclude that everyone who fills in such a form is a user. These Captchas are designed to make it more difficult for bots to navigate the website automatically.

Nowadays there are also reCaptchas that are not visible on the website, but that use pieces of javascript code to score the visitor on the website based on how naturally they navigate the website.

Find more information about Captchas here

We recommend installing Hide My WP Ghost on the website

Some advantages that this WordPress plugin offers:

The pro version of this plugin is included with all our hosting, maintenance & management subscriptions ! This way, in combination with a well-secured hosting, we keep the bots away from your website!