How to ensure that website visitors stay longer on your website
Why it is beneficial if website visitors stay longer on your website
The chance of conversion increases the longer the potential customer stays on your website:
They read more about your business and the things you offer.
You will have more timeto convince website visitors through your website to buy something, to purchase a service, or to contact them.
Tips so that website visitors stay longer on the website
The website loading time
A study by Google has shown that for every second a website takes to load, you lose up to 20% of website visitors.
So it is very important to minimize the loading time of your website as much as possible.
Provide enough valuable content
One of the reasons that a visitor wants to leave the website is that he or she has checked whether all available and relevant information has already been seen.
If you have interesting content on your website that appeals to the visitor, there is a greater chance that this potential customer will click through to other pages on your website.
Call to Actions after posting the content
The best time to ask your visitors to take action is right after they've read a blog post. This is a way to keep visitors on your website.
Readers tend to leave your site once they find the information they are looking for. But with an appropriate call-to-action (CTA), you can give them a reason to stay on your website, or stay in touch through an email newsletter.
Make sure your website is visually appealing
A website with a bad design has a deterrent effect, while a website with a clear and beautiful design has the opposite effect.
The moment the website looks good, the customer will be more curious about what the rest of the website looks like.
Make sure the usability of your website is good
The last thing you want is for your website visitor to be frustrated while using your website.
By focusing on user-friendliness, you make it as easy as possible for the visitor to:
To find what the person is looking for
To purchase a service
Make a purchase
These are all actions that can lead to becoming a customer of yours, so ensure as few barriers as possible on the website to increase the conversion percentage!
Don't make the website pages too long or too short
If the page is too long, people will not read everything or there will be information that is not relevant to the website visitor at that time.
If the page is too short, the website page can be experienced as incomplete or unclear.
Depending on the content and subject, there is often a sweet spot of how long the page should be.
Tip: Did you know that with Conversion Optimization Tools you can gain insight into how far your visitors are scrolling?
Almost 90% of the website consists of typography. Websites are designed and developed in such a way that consumers can get the required information about the company and its products or services. People visit websites to read this content, therefore the words written on the website play a very important role. At the same time, the way these words are presented is equally important. Hence, typography occupies an important place in website design.
Type Terms is a great website to learn the 20 components of a font in an interactive way. You don't need to know these terms, but being aware of the concepts will help you see why a font looks the way it does.
The influence of the font on your website
A font has more influence on some important aspects of a website than many people think, for example it contributes to:
There are tons of fonts available, but it's important to understand that every industry or brand needs a different font for their website. For example, a beauty product manufacturer or a marketing website may not use the same font as a law firm or engineering firm.
Often companies prefer a simple font to avoid a wrong impression or communication. But at the same time, using decorative fonts can also help attract more people to the website, beautiful and innovative fonts can generate interest among the viewers. That is why it is very important that you as a company or brand have to decide on what kind of image you want to build. What message do you want to convey through your website? Once you've established these points, you can determine your ideal font.
Why doubling your website's sales may be easier than it sounds:
What is your current conversion rate?
Five percent? Ten?
Don't know this?
A 5% conversion rate means that for every 20 visitors to your site, 19 visitors leave the website without buying anything.
In order to double the turnover of your website, you should therefore grow to a conversion percentage of 10%. Which comes down to:
2 out of 20 website visitors who make a purchase on your website.
Look at it another way: to double your conversion rate,
For example, you can improve your conversion rate in the following places:
Your ads by 19%;
Landing pages by 19%;
The shopping cart page with 19%; and
The checkout page with 19%.
(The figure here is 19%, not 25%, because each percentage growth outweighs past improvements.)
In this example we assume that the number of visitors will remain the same, but this can of course also grow!
Would you like to know more about Conversion Optimization?
These numbers may sound daunting, but to increase your landing page conversion rate by, say, 19%:
Is just an improvement of 1.76% on ten aspects of your website page enough.
For example, these improvements could be:
The page title
Your introductory text
Your company's slogan
Photos or images
The color of a button
The background image
Measuring = Knowing
By getting a good insight into what your visitors do on your website, where they drop out and when they decide to buy something. Can we think of even better follow-up experiments that could yield something?
With conversion optimization we then test potential improvements, half of the visitors see the old version, and the other half of the visitors see a new version.
If it turns out that the new version shows a difference in purchases or quotation requests, we will implement that change. In order to then work towards an increasingly successful website.
The latest market research shows that internet browsing with the use of mobile devices will increase further in 2021. Interesting about this development is the fact that the number of consumers searching the web with their mobile devices has already overtaken the number of people using desktops for the web, and yet there are still many websites that are not adapting to this development.
Responsive web design
Responsive web design is the combination of techniques with which a website can be made smaller or larger in size in order to better view it on screens of different mobile devices. This means that when an online user opens a website on their smartphone, laptop or desktop, the website will completely fill the screen, from whatever device.
The visitor can see the website and all information clearly, as the website automatically adapts to a suitable layout. In this way, it is not necessary for the visitor to load a huge website or zoom in to find the content he/she needs. Moreover, responsiveness promotes the navigation of the website so that the visitor will click around longer. According to the current developments in this field, the main driver for your website is not just a nice design, but something that is valuable, useful and easy for users. Responsive web design takes into account the limitations of small screens while reminding us to think about what matters most on the website.
Benefits of responsive web design
The benefits of responsive web design are as follows:
A safe future
Responsive sites work well with different devices in the market. As a result, the website always looks nice and good, regardless of which device your visitor uses.
A better user experience
Cost efficient. While you need to spend more time designing responsive sites, they last longer, making them cost-effective. At some point you should upgrade, manage and support it.
Easier to stay optimized for the search engines, Google includes responsiveness in the algorithm to determine how high your website ranks in the search results.
It is more difficult to manage two separate sites for different mobile devices and does not produce satisfactory results. The best way to solve these problems is through responsive sites, as Google recommends.
Improved conversion rates
Users will have a great experience regardless of the platform they use to view a site. This increases the chance of conversion of your products / services.
This is the moment for the last companies without responsive websites to realize that they also need a responsive website. By improving the consumer experience, regardless of the type of mobile device they use, you ensure that a customer is satisfied faster, buys more on average and leaves your website with a better impression.
Do you need a talented web designer who can help you with this? Contact us and let us help you!
Things to think about when building a website
The purpose of the website
When a website is built with a purpose in mind, companies can set clearer goals that help them improve the entire planning process. Website projects can serve a variety of purposes, including driving traffic and improving communication between a brand and its target audience, educating people, or bringing in more customers.
Before developing a website, it is crucial to know the exact purpose of the website. Businesses also need to know the best way to set goals and create a website that fulfills this ultimate goal. These important things to consider will help them better understand the project's requirements and wants.
Web design and layout
How the text looks has more influence on the website visitor than many people think. Texts that are extremely large or small can have an effect on viewers' reaction to them. Pay close attention to fonts and choose one that instantly appeals to the target audience without compromising the brand's purpose.
Many websites fall prey to hackers, either through ignorance or poor maintenance. Every website can fall victim to various threats, including malware and viruses, especially due to the latest technological advancements and constant updates that expose websites to many different risks.
Performance and speed
Even if websites have great content, visitors can be discouraged if they are slow due to feature errors. An optimized website that functions quickly can benefit from the following:
increase in returning visitors / customers
higher ranking in search results (which has an effect on traffic)
efficient mobile performance.
A fast website is therefore something that you as a website owner should definitely want.
Target group / target market
It is also important for companies to know their target market and customer requirements so that they can work on a website that meets their needs. For example, a website designed for fashion enthusiasts is completely different from a site built for tech professionals. A clear understanding of the market specifications will give a clearer idea of the web design, colors, style theme, layout, call to action and content strategy that will work.
SEO and important plugins
SEO (Search Engine Optimization) is one of the most important aspects of a website. Even with great content and other smooth functionalities, everything will be meaningless if the website doesn't get any visitors. Creating a website with clean SEO code makes it easier to be visible to the target audience.
LightSpeed-IT likes to think along with you, so contact us today!
6 Web Design Elements That Contribute To A Successful Website
1. Call to action elements
Customers are encouraged to engage with a company whenever there are call-to-action (CTAs) on the website. For example, words like "Contact us today" show that a company wants to build a relationship with its customers. However, businesses must ensure that the CTAs are relevant to a visitor's level of engagement with the business.
When visitors are just starting to learn more about a brand, the company may ask them to subscribe to the email newsletter, for example. On the other hand, loyal customers will likely want to participate in a brand's loyalty program. Whatever businesses want to achieve, they need to ensure that there is a call to action on all their web pages.
2. Short loading time
When people search for information on the Internet, they like the fact that the loading time is as fast as possible. Otherwise, they will leave the website immediately. By pre-testing their website, they can identify loading time issues, which can be addressed in time for the site's release.
Providing customers with a great user experience increases customer loyalty, so it's best to evaluate a site's load time the moment it's launched. With fast loading times, customers get the information they need when they need it. If a website doesn't perform well, it will be left behind by the competition.
3. An Active Blog
Through an active blog, customers can stay informed about the company's events and events, the latest products and other industry-related information. It's an effective way to keep in touch with them, especially if those things companies post encourage viewers to engage with their brand.
By regularly updating the blog, customers learn more about their brand's values and their willingness to encourage communication. When they deliver new, relevant and engaging content to users, their brand is recognized, making them an authority in the industry.
4. Clean, SEO Friendly Code
It is crucial for businesses to have clean, SEO-friendly code when creating new web pages or optimizing existing web pages. Improving a site's code can increase its overall return on investment (ROI). An SEO-friendly code gives a clear view of a site's content to guide the search engine spiders.
WordPress and other CMS services offer plugins that can make the process of improving search engine rankings and cleaning up code easier. Since WordPress does not require a lot of knowledge about coding, it is a viable solution for businesses struggling to drive traffic to their sites.
5. Compatibility with different web browsers
With the advancement of technology comes the steady growth of internet browsers. It can be challenging to keep up with Internet Explorer, Chrome, Safari, and Firefox, just to name a few. When designing a website, it is a must to ensure that a website is accessible from different browsers.
A site should be properly registered on the major browsers and also on the older versions. Ignoring this important step can ignore a large percentage of a company's customer base. It can create unnecessary costs for a developing business.
6. Clear Navigation
When customers find it difficult to navigate a website, they will leave and move on to other sites. To make navigation more attractive and efficient, companies need to revise their site and see it in the eyes of a new visitor. They should only choose logical navigation flows. The moment a potential customer is looking for something on the website, the potential customer has to get there with as little frustration and clicks as possible.
Including a sitemap is an effective way to make it easier for visitors to navigate and help search engines index a site better. Additionally, streamlining navigation by removing pages that are not needed or underperforming can reduce loading time, which in turn improves the quality of a brand's online presence.
If a company processes these elements well in the website, I am convinced that this will lead to more success. Do you also want to increase the success of your website? LightSpeed-IT is happy to help you with this, contact us without obligation!
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