When a website is built with a purpose in mind, companies can set clearer goals that help them improve the entire planning process. Website projects can serve a variety of purposes, including driving traffic and improving communication between a brand and its target audience, educating people, or bringing in more customers.
Before developing a website, it is crucial to know the exact purpose of the website. Businesses also need to know the best way to set goals and create a website that fulfills this ultimate goal. These important things to consider will help them better understand the project's requirements and wants.
Web design and layout
How the text looks has more influence on the website visitor than many people think. Texts that are extremely large or small can have an effect on viewers' reaction to them. Pay close attention to fonts and choose one that instantly appeals to the target audience without compromising the brand's purpose.
Many websites fall prey to hackers, either through ignorance or poor maintenance. Every website can fall victim to various threats, including malware and viruses, especially due to the latest technological advancements and constant updates that expose websites to many different risks.
Performance and speed
Even if websites have great content, visitors can be discouraged if they are slow due to feature errors. An optimized website that functions quickly can benefit from the following:
increase in returning visitors / customers
higher ranking in search results (which has an effect on traffic)
efficient mobile performance.
A fast website is therefore something that you as a website owner should definitely want.
Target group / target market
It is also important for companies to know their target market and customer requirements so that they can work on a website that meets their needs. For example, a website designed for fashion enthusiasts is completely different from a site built for tech professionals. A clear understanding of the market specifications will give a clearer idea of the web design, colors, style theme, layout, call to action and content strategy that will work.
SEO and important plugins
SEO (Search Engine Optimization) is one of the most important aspects of a website. Even with great content and other smooth functionalities, everything will be meaningless if the website doesn't get any visitors. Creating a website with clean SEO code makes it easier to be visible to the target audience.
LightSpeed-IT likes to think along with you, so contact us today!
6 Web Design Elements That Contribute To A Successful Website
1. Call to action elements
Customers are encouraged to engage with a company whenever there are call-to-action (CTAs) on the website. For example, words like "Contact us today" show that a company wants to build a relationship with its customers. However, businesses must ensure that the CTAs are relevant to a visitor's level of engagement with the business.
When visitors are just starting to learn more about a brand, the company may ask them to subscribe to the email newsletter, for example. On the other hand, loyal customers will likely want to participate in a brand's loyalty program. Whatever businesses want to achieve, they need to ensure that there is a call to action on all their web pages.
2. Short loading time
When people search for information on the Internet, they like the fact that the loading time is as fast as possible. Otherwise, they will leave the website immediately. By pre-testing their website, they can identify loading time issues, which can be addressed in time for the site's release.
Providing customers with a great user experience increases customer loyalty, so it's best to evaluate a site's load time the moment it's launched. With fast loading times, customers get the information they need when they need it. If a website doesn't perform well, it will be left behind by the competition.
3. An Active Blog
Through an active blog, customers can stay informed about the company's events and events, the latest products and other industry-related information. It's an effective way to keep in touch with them, especially if those things companies post encourage viewers to engage with their brand.
By regularly updating the blog, customers learn more about their brand's values and their willingness to encourage communication. When they deliver new, relevant and engaging content to users, their brand is recognized, making them an authority in the industry.
4. Clean, SEO Friendly Code
It is crucial for businesses to have clean, SEO-friendly code when creating new web pages or optimizing existing web pages. Improving a site's code can increase its overall return on investment (ROI). An SEO-friendly code gives a clear view of a site's content to guide the search engine spiders.
WordPress and other CMS services offer plugins that can make the process of improving search engine rankings and cleaning up code easier. Since WordPress does not require a lot of knowledge about coding, it is a viable solution for businesses struggling to drive traffic to their sites.
5. Compatibility with different web browsers
With the advancement of technology comes the steady growth of internet browsers. It can be challenging to keep up with Internet Explorer, Chrome, Safari, and Firefox, just to name a few. When designing a website, it is a must to ensure that a website is accessible from different browsers.
A site should be properly registered on the major browsers and also on the older versions. Ignoring this important step can ignore a large percentage of a company's customer base. It can create unnecessary costs for a developing business.
6. Clear Navigation
When customers find it difficult to navigate a website, they will leave and move on to other sites. To make navigation more attractive and efficient, companies need to revise their site and see it in the eyes of a new visitor. They should only choose logical navigation flows. The moment a potential customer is looking for something on the website, the potential customer has to get there with as little frustration and clicks as possible.
Including a sitemap is an effective way to make it easier for visitors to navigate and help search engines index a site better. Additionally, streamlining navigation by removing pages that are not needed or underperforming can reduce loading time, which in turn improves the quality of a brand's online presence.
If a company processes these elements well in the website, I am convinced that this will lead to more success. Do you also want to increase the success of your website? LightSpeed-IT is happy to help you with this, contact us without obligation!
Manage Cookie Consent
LightSpeed-IT gebruikt cookies om deze website en onze service te verbeteren. 🍪
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.