Almost 90% of the website consists of typography. Websites are designed and developed in such a way that consumers can get the required information about the company and its products or services. People visit websites to read this content, therefore the words written on the website play a very important role. At the same time, the way these words are presented is equally important. Hence, typography occupies an important place in website design.
Type Terms is a great website to learn the 20 components of a font in an interactive way. You don't need to know these terms, but being aware of the concepts will help you see why a font looks the way it does.
The influence of the font on your website
A font has more influence on some important aspects of a website than many people think, for example it contributes to:
- User-friendliness (UX)
- Brand Identity
There are tons of fonts available, but it's important to understand that every industry or brand needs a different font for their website. For example, a beauty product manufacturer or a marketing website may not use the same font as a law firm or engineering firm.
Often companies prefer a simple font to avoid a wrong impression or communication. But at the same time, using decorative fonts can also help attract more people to the website, beautiful and innovative fonts can generate interest among the viewers. That is why it is very important that you as a company or brand have to decide on what kind of image you want to build. What message do you want to convey through your website? Once you've established these points, you can determine your ideal font.