Why doubling your website's sales may be easier than it sounds:

What is your current conversion rate?

Five percent? Ten?

Don't know this?

A 5% conversion rate means that for every 20 visitors to your site, 19 visitors leave the website without buying anything.


In order to double the turnover of your website, you should therefore grow to a conversion percentage of 10%. Which comes down to:

2 out of 20 website visitors who make a purchase on your website.

Look at it another way: to double your conversion rate,

For example, you can improve your conversion rate in the following places:

(The figure here is 19%, not 25%, because each percentage growth outweighs past improvements.)

In this example we assume that the number of visitors will remain the same, but this can of course also grow!

Would you like to know more about Conversion Optimization?

Read about it here: What conversion optimization means.

Every bit helps

These numbers may sound daunting, but to increase your landing page conversion rate by, say, 19%:

Is just an improvement of 1.76% on ten aspects of your website page enough.

For example, these improvements could be:

Measuring = Knowing

By getting a good insight into what your visitors do on your website, where they drop out and when they decide to buy something. Can we think of even better follow-up experiments that could yield something?

With conversion optimization we then test potential improvements, half of the visitors see the old version, and the other half of the visitors see a new version.

If it turns out that the new version shows a difference in purchases or quotation requests, we will implement that change. In order to then work towards an increasingly successful website.

Would you also like to get started with your Conversion Ratio? Schedule a meeting without any obligation to discuss the options for your website.