Why it is beneficial if website visitors stay longer on your website
The chance of conversion increases the longer the potential customer stays on your website:
They read more about your business and the things you offer.
You will have more time to convince website visitors through your website to buy something, to purchase a service, or to contact them.
Tips so that website visitors stay longer on the website
The website loading time
A study by Google has shown that for every second a website takes to load, you lose up to 20% of website visitors.
So it is very important to minimize the loading time of your website as much as possible.
Provide enough valuable content
One of the reasons that a visitor wants to leave the website is that he or she has checked whether all available and relevant information has already been seen.
If you have interesting content on your website that appeals to the visitor, there is a greater chance that this potential customer will click through to other pages on your website.
Call to Actions after posting the content
The best time to ask your visitors to take action is right after they've read a blog post. This is a way to keep visitors on your website.
Readers tend to leave your site once they find the information they are looking for. But with an appropriate call-to-action (CTA), you can give them a reason to stay on your website, or stay in touch through an email newsletter.
Make sure your website is visually appealing
A website with a bad design has a deterrent effect, while a website with a clear and beautiful design has the opposite effect.
The moment the website looks good, the customer will be more curious about what the rest of the website looks like.
Make sure the usability of your website is good
The last thing you want is for your website visitor to be frustrated while using your website.
By focusing on user-friendliness, you make it as easy as possible for the visitor to:
- To find what the person is looking for
- To purchase a service
- Make a purchase
- To contact
These are all actions that can lead to becoming a customer of yours, so ensure as few barriers as possible on the website to increase the conversion percentage!
Don't make the website pages too long or too short
If the page is too long, people will not read everything or there will be information that is not relevant to the website visitor at that time.
If the page is too short, the website page can be experienced as incomplete or unclear.
Depending on the content and subject, there is often a sweet spot of how long the page should be.
Tip: Did you know that with Conversion Optimization Tools you can gain insight into how far your visitors are scrolling?
Read more about Conversion Optimization here
Are you curious about our perspective on how you can ensure that your website visitors stay longer on your website? Schedule a meeting completely free of charge and without obligation!