Tips for more orders on your webshop

Door Diego Nijboer gepost op January 4, 2022

The aspects that lead to more orders on a webshop have to do with:

  • User Experience (Making it as easy as possible to use the website and order something.)
  • Trust (If your website visitors don't trust the company or website, they won't place an order.)
  • Clarity in terms and conditions (A potential customer wants to know before he orders where he stands after he possibly buys something.)

Sales heading in the header menu

Our conversion optimization tests have shown that the conversion rate increases as soon as customers can access the offers via the menu.

Would you like to know more about conversion optimization? Read here what Conversion optimization is.

Encourage a review after purchase

Research has shown that 80% of people trust a review just as much as a personal recommendation from acquaintances or friends.

Reviews provide social proof and can help a potential customer make the decision to buy the product.

Warranty page

One of the things that gives confidence in the company and the website is a page that states what kind of warranty the customer has after buying a product.

Show recently viewed products below the product

According to the results of our useability test, it should be available on every page of the website so that the user can easily find previously viewed products.

Often a potential customer will look around for other products before they know what they want to buy.

The possibility to order quickly

The fewer steps it takes to make a purchase, the more people will buy the product.

It is best to give customers the option to order in one click.

Another way to help customers place an order faster is to offer the option to save the address so that it doesn't have to be re-entered for the next order.

Interesting offers

If you have promotions or offers, it is good to show them in several places on the website.

A wish list or save it for later functionality

If you have a website with registered customers, it is good to ensure that customers can save products for later. In this way you make it easy for the customer to find a product.

Show related products below the product

If the product has accessories, or additional components that can be purchased separately, you can list them in a "Related Products" or "Frequently Bought Together" box.

Show the delivery times & delivery costs clearly

Our test proves that the website delivery methods, delivery costs and delivery times ensure a good user experience.

The less the website visitor has to search for this, the better.


Are you curious about more general tips for website improvements? Download the website improvement checklist for free here!

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

How to ensure that website visitors stay longer on your website

Door Diego Nijboer gepost op December 21, 2021

Why it is beneficial if website visitors stay longer on your website

The chance of conversion increases the longer the potential customer stays on your website:

They read more about your business and the things you offer.

You will have more time to convince website visitors through your website to buy something, to purchase a service, or to contact them.

Tips so that website visitors stay longer on the website

The website loading time

A study by Google has shown that for every second a website takes to load, you lose up to 20% of website visitors.

So it is very important to minimize the loading time of your website as much as possible.

Provide enough valuable content

One of the reasons that a visitor wants to leave the website is that he or she has checked whether all available and relevant information has already been seen.

If you have interesting content on your website that appeals to the visitor, there is a greater chance that this potential customer will click through to other pages on your website.

Call to Actions after posting the content

The best time to ask your visitors to take action is right after they've read a blog post. This is a way to keep visitors on your website.

Readers tend to leave your site once they find the information they are looking for. But with an appropriate call-to-action (CTA), you can give them a reason to stay on your website, or stay in touch through an email newsletter.

Make sure your website is visually appealing

A website with a bad design has a deterrent effect, while a website with a clear and beautiful design has the opposite effect.

The moment the website looks good, the customer will be more curious about what the rest of the website looks like.

Make sure the usability of your website is good

The last thing you want is for your website visitor to be frustrated while using your website.

By focusing on user-friendliness, you make it as easy as possible for the visitor to:

  • To find what the person is looking for
  • To purchase a service
  • Make a purchase
  • To contact

These are all actions that can lead to becoming a customer of yours, so ensure as few barriers as possible on the website to increase the conversion percentage!

Don't make the website pages too long or too short

If the page is too long, people will not read everything or there will be information that is not relevant to the website visitor at that time.

If the page is too short, the website page can be experienced as incomplete or unclear.

Depending on the content and subject, there is often a sweet spot of how long the page should be.

Tip: Did you know that with Conversion Optimization Tools you can gain insight into how far your visitors are scrolling?

Read more about Conversion Optimization here


Are you curious about our perspective on how you can ensure that your website visitors stay longer on your website? Schedule a meeting completely free of charge and without obligation!

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

The 20 Components of Fonts / Fonts

Door Diego Nijboer gepost op December 16, 2021

Almost 90% of the website consists of typography. Websites are designed and developed in such a way that consumers can get the required information about the company and its products or services. People visit websites to read this content, therefore the words written on the website play a very important role. At the same time, the way these words are presented is equally important. Hence, typography occupies an important place in website design.

Type Terms is a great website to learn the 20 components of a font in an interactive way. You don't need to know these terms, but being aware of the concepts will help you see why a font looks the way it does.

The influence of the font on your website

A font has more influence on some important aspects of a website than many people think, for example it contributes to:

  • User-friendliness (UX)
  • legibility
  • Brand Identity

There are tons of fonts available, but it's important to understand that every industry or brand needs a different font for their website. For example, a beauty product manufacturer or a marketing website may not use the same font as a law firm or engineering firm.

Often companies prefer a simple font to avoid a wrong impression or communication. But at the same time, using decorative fonts can also help attract more people to the website, beautiful and innovative fonts can generate interest among the viewers. That is why it is very important that you as a company or brand have to decide on what kind of image you want to build. What message do you want to convey through your website? Once you've established these points, you can determine your ideal font.

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

Why doubling your website's sales may be easier than it sounds:

Door Diego Nijboer gepost op December 6, 2021

What is your current conversion rate?

Five percent? Ten?

Don't know this?

A 5% conversion rate means that for every 20 visitors to your site, 19 visitors leave the website without buying anything.


In order to double the turnover of your website, you should therefore grow to a conversion percentage of 10%. Which comes down to:

2 out of 20 website visitors who make a purchase on your website.

Look at it another way: to double your conversion rate,

For example, you can improve your conversion rate in the following places:

  • Your ads by 19%;
  • Landing pages by 19%;
  • The shopping cart page with 19%; and
  • The checkout page with 19%.

(The figure here is 19%, not 25%, because each percentage growth outweighs past improvements.)

In this example we assume that the number of visitors will remain the same, but this can of course also grow!

Would you like to know more about Conversion Optimization?

Read about it here: What conversion optimization means.

Every bit helps

These numbers may sound daunting, but to increase your landing page conversion rate by, say, 19%:

Is just an improvement of 1.76% on ten aspects of your website page enough.

For example, these improvements could be:

  • The page title
  • Your introductory text
  • Your offer
  • Your guarantee
  • Your company's slogan
  • Photos or images
  • The color of a button
  • The background image

Measuring = Knowing

By getting a good insight into what your visitors do on your website, where they drop out and when they decide to buy something. Can we think of even better follow-up experiments that could yield something?

With conversion optimization we then test potential improvements, half of the visitors see the old version, and the other half of the visitors see a new version.

If it turns out that the new version shows a difference in purchases or quotation requests, we will implement that change. In order to then work towards an increasingly successful website.

Would you also like to get started with your Conversion Ratio? Schedule a meeting without any obligation to discuss the options for your website.

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

What is conversion optimization?

Door Diego Nijboer gepost op November 6, 2021

Conversion Optimization (CRO = Conversion Rate Optimization) is the process of increasing the percentage of users who perform a desired action on a website. Desired actions can be: buying a product, clicking on 'add to cart', registering for a service, filling in a form or clicking on a link. If your conversion rate is 10%, that means that for every 100 visitors to your website, 10 people take the desired action (buy something here).

How does conversion optimization work?

This section discusses what conversion optimization is and how it can be achieved by using techniques such as A/B testing. You start with conversion optimization by ensuring that your website collects the right data, for example heatmaps are created. With a website heatmap you get insight into where the website visitors click, how far they scroll, what they see and what they don't see.

It helps identify the changes that can be made to improve the conversion rate of a particular web page. You want to know what the pain points of the website are, what works well and where potential customers drop out.

You can then use this data to test changes to the website. With A/B testing you are, as it were, testing a new change to the website on half of your visitors. These can be subtle changes such as changing a button color or changing the layout. But also major changes such as the structure of the website change. The advantage of testing big changes is that the results can be seen much faster.

Because you get a lot of data (such as the conversion ratio of both versions of the website), you can then see whether the changes have resulted in more conversions. If the test was successful and it gives better results, you make the changes and that way you are constantly improving the website.

How do you increase the conversion rate?

Optimizing the conversion rate of your website can be done by applying different strategies. Here are some examples:

  1. Change the design or layout of the page to make it more attractive - people are more likely to stay on the page and thus convert if they find the page attractive.
  2. Improve your landing pages so that they offer what people want. For example, if you sell shoes, you may want to provide sizing charts and show photos of satisfied customers wearing shoes so potential customers can see how they fit with your company's target audience.
  3. Create an email marketing campaign that targets people who might be interested in what you have to offer - this will allow you to specifically reach out to the people who have a specific desire.

For the best results, conversion optimization is often a form of improving the user experience by making good use of the data from the A/B tests and heatmaps.

How effective is conversion optimization?

It is difficult to predict how effective a test is going to be, not every experiment is going to produce results. But by working with it you will automatically come across things that do work.

Conversion optimization works best on websites that get quite a few visitors per month, the more visitors you get, the more data you can receive that you can do something with.

Calculation example

For example, if a website gets 2000 visitors per month and the conversion rate is 5%, that would mean 0.05 x 2000 = 100 conversions per month.

For every percentage increase in conversion percentage, in this example that would yield 20 extra conversions per month.

The more visitors a website has, the more revenue the company will lose if they don't already do conversion optimization.


Are you curious about how we do this or are you looking for a conversion specialist? Schedule a meeting to discuss the possibilities!

Artikel geschreven door Diego Nijboer
Tijdens mijn studententijd heb ik mijzelf geprobeerd zoveel mogelijk te ontwikkelen, niet alleen door te studeren, maar ook door veel nevenactiviteiten, cursussen en ervaring op te doen. Naast mijn studie heb ik aan veel verschillende projecten gewerkt, ik heb veel werkervaring opgedaan bij verschillende bedrijven waar ik enorm ben gegroeid, en vervolgens ben ik vanuit passie met dit bedrijf begonnen.

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